Breaking Financial Barriers with Alternatives Federal Credit Union

How Vibrant Provided a Refreshed Brand & Website for This Mission-Driven Credit Union

At Vibrant Brands, we recently partnered with Alternatives Federal Credit Union, a Community Development Financial Institution (CDFI), to help them modernize their identity and better reflect their mission. Alternatives has always been dedicated to providing affordable financial products and services for low-to-moderate income and marginalized communities, and we wanted their brand to embody that commitment more clearly.

Putting Mission & Heritage to the Forefront 

We began by refreshing their iconic lotus symbol and typography, giving them a more modern look while staying true to their roots. Alongside the new logo, we crafted a tagline that speaks directly to their mission: Breaking Financial Barriers. This powerful phrase reinforces their dedication to helping people and businesses secure financing and improve their financial standing.

In addition to the brand redesign, we launched a user-friendly website that places their mission at the forefront, ensuring members can easily access resources and feel supported every step of the way. The site’s design differentiates Alternatives from other credit unions and banks, focusing on their unique commitment to empowering the community.

Brand Roll-Out Strategy 

We also implemented a comprehensive rollout strategy to build excitement both internally and externally, ensuring staff and members felt connected to the brand’s new direction. The result? A refreshed, mission-driven brand that reflects the heart of Alternatives.

Ready to refresh your brand and make your mission stand out? Contact Vibrant Brands today and discover how we can help you create a powerful, impactful brand identity.