Vibrant Brands Presents Credit Union Marketing Strategies at NY Marketing & Sales Conference

Vibrant Brands’ Content Marketing Director, Talia Cass-Carrera, recently shared her branding and advertising insights at The New York Credit Union Association’s 2024 CU Trends: NY Marketing & Sales Conference. This annual event brings together marketing and sales professionals to explore strategies for credit unions to boost brand loyalty and expand membership.

In her presentation, Talia emphasized the importance of reaching younger audiences, like Gen Z and Millennials, highlighting the value these groups bring as future members. She discussed their unique banking behaviors, such as a preference for digital services, the need for financial advisement due to multiple income streams, and a greater willingness to explore new financial providers. Talia also shared actionable strategies for reaching these younger demographics:

• The Persona Approach – Creating detailed profiles of potential members to craft targeted marketing efforts.
• Influencer Marketing – Partnering with influencers to connect with younger audiences authentically.
• Targeting Secondary Audiences – Advertising toward secondary audiences like parents or guardians to expand engagement.
• Offering Incentives – Using rewards to encourage young people to engage with credit union programs.
• Rebranding with Youth in Mind – Keeping brand visuals and messaging fresh to resonate with younger members.

Talia’s presentation provided credit unions with a roadmap for engaging younger generations and strengthening their membership base now and in the future.

Looking to bring these insights to your credit union’s marketing strategy? Connect with Vibrant Brands today and discover how we can help you reach new audiences and grow your membership. In the meantime check out our case studies and see for yourself how we’ve helped countless organizations just like yours.