Vibrant Brands partners with NYCUA to enhance its digital presence and amplify its role as an advocate for New York’s credit unions. Our collaboration goes beyond a website redesign, creating a communication strategy that drives consistent member engagement.
The most prestigious annual credit union industry competition, the Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.
NYCUA needed a seamless online experience that catered to its members while strengthening its voice in the industry. The goal was clear: deliver resources, humanize the brand, and increase event participation.
We started with a sleek, user-friendly website that made it easier for members to access valuable resources. But that was just the beginning.
As NYCUA’s fractional marketing team, we provide and implement a comprehensive communications strategy including a weekly email roundup for the New York Minute blog, designed to keep members informed and engaged with the latest industry news. To generate excitement, we introduced an employee and board member spotlight series, giving the association a more relatable, personal touch.
By blending cutting-edge design with a smart, consistent communication strategy, we helped NYCUA deliver on its mission of advocacy and member service—while also making the organization more approachable and engaging.