Insights and Inspiration Blog
Virtual Reality Can Change Your Marketing
Marketing is all about creating an experience that will elicit a response from consumers. As a marketer and or business owner a top priority is […]
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Are You Taking Advantage Of This Big Advertising Trend?
TV, especially the way in which shows and movies are consumed, has changed tremendously over the last few decades. One of the biggest changes we’ve […]
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Attracting Consumers Who Aren’t Necessarily Attracted To Your Business
Is your marketing more off-putting to your consumers than it is attention-grabbing? You probably don’t think it is, but this is a mistake that can happen […]
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To Advertise Or Not To Advertise
To advertise or not to advertise? A question asked by business owners large and small. The answer should be obvious, but unfortunately for many, it […]
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Where Do We Go Without Third-Party Cookies?
Advertisers and business owners rely on third-party cookies and the data they produce to better understand consumers’ wants, needs, and behaviors. This data helps brands […]
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Learning From Gap’s Logo Redesign Failure
If you were keeping up with retail news in 2010, you may remember Gap’s logo redesign that completely failed. Or, maybe not since the redesign […]
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Branding Or Marketing? Why The Answer Is Often Both.
Struggling to understand the difference between branding and marketing and which one your business needs? Well, you’re not alone. Many business owners tend to brush […]
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OTT: the exciting future of digital advertising
Have you ever watched on Hulu or your Samsung TV and a commercial pops on for a local business that sells a product or service […]
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Trend Alert: How video is dominating the digital ad space
You can’t escape it. They’re on your Facebook feed. They slide into your Instagram scrolling. You log on to your doctor’s homepage and there’s another one, […]
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Online Experiences – a New Frontier in Virtual Fundraising
This economic sting of the pandemic hit nonprofits especially hard. In 2020, most in-person fundraisers were shelved. 2021 has seen some face-to-face events, but concerns […]
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