Insights and Inspiration Blog

Article header for OpenAI’s Possible Entry into Search: A Game-Changer for Marketers

OpenAI’s Possible Entry into Search: A Game-Changer for Marketers

May 23, 2024

OpenAI is reportedly working to make waves in the search engine landscape, prompting marketers to prepare for significant changes. This rumored AI-driven search engine, likely […]

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Article header for Rethinking Sustainability: Beyond Greenwashing & Fleeting Promises

Rethinking Sustainability: Beyond Greenwashing & Fleeting Promises

May 3, 2024

In today’s marketplace, sustainability can’t be merely a buzzword—it must be a cornerstone of brand identity. Yet, too often, efforts to convey sustainability are reduced […]

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Article header for How to Get Your Business on Google Maps: 5 Strategies

How to Get Your Business on Google Maps: 5 Strategies

Apr 2, 2024

Landing a listing in the Google Map Pack showcases your business as one of the top three ranking companies in the area for a given […]

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Article header for Reach Your Community With Local Video Marketing

Reach Your Community With Local Video Marketing

Feb 19, 2024

Marketing statistics show that consumers consistently prefer video over other types of content. According to Social Pilot: Using local video marketing to build awareness, familiarity, […]

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Article header for Boost Your Business with Local SEO Optimization Strategies

Boost Your Business with Local SEO Optimization Strategies

Jan 31, 2024

Utilize Local SEO to enhance local visibility, credibility, and engagement. Explore the benefits, statistics, and tips for implementing Local SEO on your website.

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Article header for Vibrant CEO Discusses the Art of Branding with Albany Business Review

Vibrant CEO Discusses the Art of Branding with Albany Business Review

Dec 18, 2023

Vibrant's CEO recently sat down for an interview with Walter Thorne from the Albany Business Review to discuss all things branding.

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Article header for What We Can Take Away From Coca-Cola’s AI Soda

What We Can Take Away From Coca-Cola’s AI Soda

Nov 16, 2023

Coca-Cola's latest flavor utilizes AI and strategic marketing.

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Article header for Vibrant Showcases AI at NYCUA Marketing Conference

Vibrant Showcases AI at NYCUA Marketing Conference

Nov 7, 2023

In an AI deep dive, Vibrant's creative director presented cutting-edge tools and how they're revolutionizing credit union marketing.

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Article header for AI Roundup: The Latest in Marketing Tools

AI Roundup: The Latest in Marketing Tools

Oct 16, 2023

These AI tools are revolutionizing the way we connect with audiences, optimize campaigns, and gauge performance.

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Article header for Keeping Audiences Engaged During a Rebrand

Keeping Audiences Engaged During a Rebrand

Aug 29, 2023

If your organization has considered a rebrand, you’re already aware that it can be easy to put your audience on the back burner in the process.

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