Insights and Inspiration Blog

Article header for The Power of Collaboration

The Power of Collaboration

Aug 15, 2023

As brands continuously seek innovative ways to engage their audiences, partnering with another brand or a celebrity has proven to be a powerful tool for boosting visibility and creating a memorable impact.

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Article header for Vibrant in the News: Embracing AI with the Times Union

Vibrant in the News: Embracing AI with the Times Union

Aug 7, 2023

Recently, Vibrant Brands CEO spoke with the Times Union about unlocking the potential of AI in marketing.

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Article header for Utilizing TikTok to Reach a Younger Audience

Utilizing TikTok to Reach a Younger Audience

Jul 20, 2023

Explore the power of TikTok and learn how to effectively utilize this platform to engage with a younger audience.

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Article header for How Brands Are Using Instagram Threads

How Brands Are Using Instagram Threads

Jul 11, 2023

By now you’ve most likely heard of the new Instagram Threads launched by Mark Zuckerberg. Here's how brands are using it so far.

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Article header for Beyond Pride: Tips for Year-Round LGBTQ+ Inclusive Marketing

Beyond Pride: Tips for Year-Round LGBTQ+ Inclusive Marketing

Jun 30, 2023

More than ever before, customers are demanding authenticity from the businesses they frequent.

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Article header for Making The Most of the Summer Slump

Making The Most of the Summer Slump

Jun 16, 2023

Summer brings sunny days, vacations, and a relaxed atmosphere. However, for many businesses, it can also be a time when work slows down, leading to what is commonly known as the "summer slump."

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Article header for Building a Google Ad Budget

Building a Google Ad Budget

Jun 13, 2023

The business of digital marketing is just that–a business. That means many of our clients' top priorities are a balanced budget and a noticeable return on investment. 

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Article header for Should Your Brand Utilize Nostalgia Marketing?

Should Your Brand Utilize Nostalgia Marketing?

May 23, 2023

Nickelodeon is bringing back the splat! Many Twitter users were made aware of Nickelodeon’s rebrand recently through a tweet by Adweek. While the tweet seemed […]

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Article header for How AI Will Replace Search Engines

How AI Will Replace Search Engines

May 19, 2023

It’s safe to say search engines are ingrained in our everyday lives. Think about it—how often do you use Google on a daily basis? The […]

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Article header for Vibrant Brands Demos AI Tools with Albany Business Review

Vibrant Brands Demos AI Tools with Albany Business Review

May 17, 2023

In a recent conversation between Albany Business Review publisher Walter Thorne and Chris Quereau, Vibrant Brand’s CEO, the rapidly evolving role of artificial intelligence (AI) […]

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