Insights and Inspiration Blog
How to Make Your Business Stand Out
What makes your business unique? As most business owners and marketers know, differentiation is key to outperforming competitors and attracting loyal customers. But how do […]
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How to Build Employer Branding that Draws Great Applicants
Employers across the country have struggled with staffing over the past year. Many factors, including a growing number of remote and flexible work opportunities, have […]
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Tips for Rebranding Your Business
Think of your brand as the face of your company – it not only helps communicate your core values and mission but also shows what […]
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OTT Ad Spends Increase As Streaming Content Grows
Does your marketing mix include OTT? If not, it’s something to consider. In 2021, total OTT ad spending reached $1.3 billion with the biggest spenders […]
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How Marketers Are Creatively Using QR Codes
If you’re one of the millions of Americans who watched this year’s Super Bowl, you probably remember one ad in particular. Coinbase’s one-minute ad with […]
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Negative Reviews Might Help Boost Your Brand
From Amazon star ratings to #tiktokmademebuyit, people look for the opinions of others before they make decisions. While most brands strive to accumulate stellar reviews, […]
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Super Bowl 2022: What to Expect from Advertisers
It’s the biggest advertising event of the year – Super Bowl Sunday. While the Los Angeles Rams face off against the Cincinnati Bengals, brands across […]
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How to Leverage Social Influence
As an entrepreneur, you really need to stop and think about what makes consumers behave the way they do. Why do they shop where they […]
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Five Ways To Stand Out Online As A Small Business
As a small business, it can be difficult to stand out among the crowd. This can be frustrating for any entrepreneur because, in order to […]
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Branding Takeaways From M&M’s Character Refresh
Much like websites, brands need updates too. Take it from M&M’s, which recently refreshed its beloved candy mascots as part of its commitment to inclusivity. […]
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