Vibrant Brands Featured in Albany Business Review Creative Agency Roundtable

We’re excited to share that Vibrant Brands was recently featured in an Albany Business Review article, highlighting insights from a creative agency roundtable discussion. Our very own Vice President, Rick Langdon, participated alongside industry leaders to discuss the evolving landscape of marketing, branding, and media.

Panel Discussions on AI in Marketing

Key points from the discussion included how agencies like ours are adapting to shifting economic conditions, client demands for more than just marketing advice, and the increasing role of AI in creative processes. Rick emphasized that while AI can’t replace human creativity, it can offer efficiencies, helping clients save time and resources while still delivering high-quality work.

The panel also explored the challenges of hybrid work and how maintaining a strong, collaborative team spirit can influence both agency culture and client relationships. Rick highlighted the importance of educating clients on navigating today’s complex media landscape, ensuring they are strategically positioned across multiple channels.

At Vibrant Brands, we continue to stay at the forefront of these trends, leveraging our expertise to help clients succeed in an ever-changing marketplace.

Read the full article on Albany Business Review’s website.

Photos provided by Albany Business Review and taken by Donna Abbott-Vlahos.