PISO
Powering the Future of EV Charging
Vibrant Brands partners with PlugIn Stations Online (PISO) to supercharge their brand and amplify their voice in the electric vehicle (EV) infrastructure industry. Our ongoing collaboration goes beyond rebranding, delivering a fractional marketing approach that positions PISO as an industry thought leader in a rapidly evolving space.
Charging Up Their Brand: How We Position PISO for Success
PISO needed more than a fresh look—they needed a dynamic brand that reflected their innovative spirit and leadership in EV charging solutions. Our goal? Spark engagement, showcase their expertise and drive continuous industry recognition.
We kicked things off with a bold new logo and sleek website that reflects PISO’s leadership in EV infrastructure. But we didn’t stop there.
The Approach: Fractional Marketing
As PISO’s fractional marketing partner, we’ve implemented a comprehensive inbound & outbound marketing strategy that includes ongoing social media management, content creation, and more.
Here’s How We Did It
- Social media management with a focus on thought leadership
- Creative video production, including staff spotlights and project case studies
- Strategic Google Search Ads to drive EV solution leads
- Print ads in reputable industry publications
The Results
- Increased brand visibility through targeted Google Search Ads and consistent social media engagement
- Positioned PISO as thought leaders with dynamic content, including video case studies and staff spotlights
- Enhanced event presence with visually appealing booth designs and video coverage that showcases their expertise
By combining a fresh, user-centered digital presence with ongoing, strategic content creation, Vibrant Brands ensures PISO stays plugged into what matters most—leading the charge in EV infrastructure and keeping its brand energized for the future.